Verified purchase. I have read all of his 3-part series for Product Management and hope to attend one of the Sequent Learning … Thanks for your comment! In between 窶徭crappy startup窶� and 窶彳nterprise behemoth窶� lies the mid-size company. Please share them in the comments section. This is considered one of the best books about product management in the technology industry. It’s one of our best product management books because it forces you to acknowledge that your product is never finished. – The Effective Engineer, Value Proposition Design: How to Create Products and Services Customers Want by Alexander Osterwalder, “Well Designed: How to use empathy to create products people love” by Jon Kolko, I’m a big Jon Kolko fan; this one definitely belongs on the list. Do you have any recommendations of good PM resources written by women? �泗�. Here’s another valuable little title that, like Do the Work!, came out of the Seth-Godin-produced Domino Project. Meanwhile, those who follow a more meandering route tend to be happier and more successful in the end. This book is a concise, digestible, 130-page guide with practical advice for the complicated role of a product manager in an agile environment. 24 books — 1 voter Product Management Must-Reads. One word of caution: Analytics at Work explores metrics-driven learning as it relates to the whole company窶琶n terms of how it applies to expansion, hiring, marketing, etc.窶蚤nd not merely how to gather and analyze user data on your product. But remember: We believe you can find great insight for product research in learning how the best companies use data in their hiring and advertising decisions. Sometimes authors put the hardest of concepts in the simplest of words. at, making smart decisions when pricing your products, how to set your priorities more strategically, Inspired: How to Create Products Customers Love, The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail, Shape Up: Stop Running in Circles and Ship Work that Matters, Range: Why Generalists Triumph in a Specialized World, Start at the End: How to Build Products That Create Change, The Unique Work of a Product Executive at a Mid-Size Company, 5 Key Skills of Outstanding eCommerce Product Managers, How to Support a Change Management Process Using Roadmaps,,,, Product Management vs. Project Management, It could lure in users and then charge them for additional functionality. Below you can see 20 book recommendations for books on product management, creativity, leadership, design, and entrepreneurship Make sure to visit the Product Managers bookshelf for more books It might (statistically speaking), but as you’ll read throughout the great little book, many massively successful corporations have failed, and they bounced right back. Most of them were recommended to me by other PMs. Build Better Products: A Modern Approach to Building Successful User-Centered Products by Laura Klein, #ProMa: Product Management Tools, Methods and Some Off-the-wall Ideas by @ddiinnxx. In Range, David Epstein illustrates why being a generalist is a compliment, not an insult, and that organizations across the board would do well to employ more of us and fewer “experts” that see the world through a narrow lens. There are some great ideas here for product managers, in terms of finding other ways to communicate updates or other important information without having to assemble a large group of people in a room (or a Google Hangout session) for an extended period. Shaun, thanks for your response. It also delves into why pre-work is so crucial before handing things over to the implementation team, from both a strategic perspective as well as to ensure the team understands what they’re trying to build and why. There are lots of excellent books about product management, but these are the … If only, say, 5% of all users ended up becoming paying customers; the product could still profit. 43 books … Even when people agree, change… Read →, The Inmates Are Running the Asylum by Alan Cooper. I definitely leaned on some of my PM colleagues for recommendations. -Team of Rivals (The Political Genius of Abraham Lincoln). ProductPlan has its own virtual bookshelf of free booksツ�and an ultimate guide to other resources for product professionals that are ready for your perusal. A company would make much of its offerings available for free on the gamble that: We’ve offered some suggestions on this blog about making smart decisions when pricing your products. Here’s a fun and, at times, hilarious exploration of the many public failures of individuals, institutions, and businesses. 2. Here are the top 10 books to read on Product Management for Product Managers. Tech exec and behavioral scientist Matt Wallaert’s book tries to get companies to kick the habit of coming up with ideas, falling in love with them, and then forcing them on the market via expensive marketing campaigns and aggressive sales tactics. And that doesn’t even count all the amazing podcasts, webinars, and video series out there. If you are an aspiring product manager, product owner, product designer, entrepreneur, business person, then these books will help you get knowledge and approach to product management. Presentation Zen offers dozens of great ideas for making your insights and arguments resonate as you present them. Here is a more traditional product management book. Don’t Make Me Thing by Steve Krugg – especially for those in the internet services! Hooked – Nir Eyal I’m particularly partial to _Analytics at Work_ as Tom Davenport was my fellowship sponsor at Babson and I even have a quote in the book! Okay, here is the list’s one true product management book: The Art of Product Management. And if you are looking for business expansion, don’t forget to read: Exponential Organizations -Yuri van Geest & Michael S Malone Our most popular products based on sales. Thanks Kevin! Thanks Shaun! A few suggestions. But perhaps the most crucial aspect of the book for our purposes is its section discussing research. It’s nice to see some unusual books in your list! My product bible: Hooked by Nir Eyal. The principle is broad enough in context to the product management … Create beautiful roadmaps in minutes. Best Product Management Books. It’s a fun and fast read at under 100 pages with great advice for staying on track through any creative undertaking, including driving a new product to a thriving market release. Best Books for Product Managers — Summer Reading List We love about working with the Product Management community for a lot of reasons—not least of which are their commitment to continuous … Sorry if any of them are dups… As a product manager, you will undoubtedly have to present your plans窶� particularly your product roadmap窶杯o several different audiences. Unlike our peers in sales, development, finance, operations, and design, we need to know a little about a lot of things. We have offered product managers plenty of advice on this blog about how to set your priorities more strategically and how to boost your productivity. Never Split the Difference by Chris Voss Any other great books for product managers we forgot? No credit card required. Velocity is prized, new features mean more press releases, landing pages, and outbound campaigns hunting for additional users and the revenue they bring (or may represent to investors). Subtitled “How to Become a Great Product Manager”, this book by Josh Anon (former Pixar PM) and Carlos González de Villaumbrosia (Product School CEO) is all about the PM life. Still, this book uses Basecamp’s own internal experiences to help others fix broken processes, bust down silos, and get valuable products out the door and into the hands of users. This book will push and inspire product managers to develop remarkable, customer-centric products. Basecamp’s tools help teams communicate and work together on projects of all shapes and sizes. Management books help you become a better leader and team member. Updated hourly. It starts with what these companies are measuring and prioritizing. One series of blogs that you might find helpful is Brian Sandberg’s 3-part series of product management for physical products: That’s why any healthy mental diet should require some books as the main course. Blue Ocean Strategy is a great one; I’m a big fan of W. Chan Kim! And if you haven read the Blue Ocean Strategy you are not allowed to call yourself a product manager �沽�, 1. is by Steven Pressfield. As author and Harvard Business School Professor Clayton Christensen explains in The Innovator’s Dilemma, new technologies and processes and approaches are hitting the market all the time 窶� and some entrenched leaders lose to scrappy upstarts because they fail to adapt to these new realities. B4B – Todd Hewlin, J.B. Wood , Thomas Lah. Product Managers, no matter how junior or senior, should always lead by example. Instead, companies should be identifying what customers want to do and understanding why they’re not already doing it. Love the Amazon wishlist, btw �泗�, – Cracking the PM interview – Gayle Laakmann McDowell and Jackie Bravo, – The Four Steps to the Epiphany – Steven Gary Blank. Thanks for the additional suggestions! Are there any Cliff Notes / Executive Summary of these books? While quite valuable and scratching that itch for bite-sized information and opinions, they all lack the space to dive deep into a particular subject. Great list. The Business Acumen Handbook by Steven Haines The Business Acumen Handbook is written to help managers … But we also pointed out that research can be invaluable for compiling both the real-world knowledge you’ll need for your own strategic thinking about your product and the ammunition you’ll need to convince stakeholders and others that your thinking is on point. Hi Shaun, thanks for this post. The book is Filled with the author’s own personal stories–and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix–INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products … What’s great about Chris Anderson’s Free is that the former WIRED editor-in-chief forces us to take a long, objective look at how we’re pricing our products. The Lean Product Playbook by Dan Olsen Still, the book Free presents you with some pretty radical thinking about how to charge for your offerings, and how giving a lot of them away can at times be the most lucrative strategy of all. Product managers have no shortage of reading material. Lessons from 47 years of experience, including Hewlett-Packard, Apple, 75 products, and 11 startups later. Melissa Perri’s book sets out to encourage product leaders to remove themselves from the constant cycle of churning out new products and releases to spend a little more time on the underlying motivations and rationale for this. ... We are committed to researching, testing, and recommending the best products… You’ll learn how to work with technical teams to get your products built the right way and the basics of how to be a great product manager. Shaun Juncal The book … But the point of product management is identifying and solving pain points while delivering additional value to current and new users. Top subscription boxes – right to your door, © 1996-2020,, Inc. or its affiliates. Books simply reach us in a way no other media format can, due to the length of time we spend with them, and their ability to explore and explain things in greater detail. Most product management books are too theoretical or out of touch with industry practice, yet this book is the exact opposite. Here are a couple to start: 1. It shows how a lot of different companies can do roadmaps, and how to make a great roadmap. Product Marketing Steve Blank’s “Four Steps to the Epiphany” has largely been supplanted by Eric Reis in “Lean Startup.” Same concepts; much better execution. Consider: 窶廝uilding Insanely Great Products: Some Products Fail, Many Succeed” This is their Story窶�. That’s a good point; do you have any suggestions of great books by female authors for PMs that we could add to our list? Like Crossing the Chasm, we feel comfortable including this one, because it has stood the test of time. Highly recommend! A good high-level map for a rookie product manager, especially in the context of B2C products. Books for Product Managers Essential product management reading All Votes Add Books To This List. It dissects it … Your email address will not be published. Reading Horowitz’s story taught me a lot about how to think about the soft skills that are beneficial to the role. A comprehensive reading list for Product Managers. Evidence shows that specializing too soon is usually a recipe for failure and burnouts, as it limits options and closes off those individuals from new possibilities when they peak. There’s no excuse to stop investing in yourself, broadening your horizons, and learning more about your craft. The final title in our roundup of essential books for mid-career product managers is Phil Rosenzweig's The Halo Effect... and Eight Other Business Delusions That Deceive Managers. It is simply a great explanation of how a successful product will make its way through a standard bell curve 窶� from early adopters to the early majority, to the late majority, and finally to the laggards 窶� and how to structure your products to follow this successful path. Starting a Business QuickStart Guide: The Simplified Beginner’s Guide to Launching a Successful S… High Output Management by Andrew S. Grove — Lessons on creating highly productive teams and … This book is currently available as a free e-book, with print and audio versions to come. This book offers great insights into collecting the right data, what tools to use for analyzing it properly, and how to learn from the most successful and data-driven companies before setting your own analytics objectives. Or, just as frustrating, other successful companies employ a culture of remaining nimble and adapting to new technologies to stay competitive 窶� but often make the mistake of adopting the wrong new technologies and losing because of that misstep. I think it completes the picture. Read this before you call your next meeting. 3. Don’t forget Product Management for Dummies – the definitive “How To” guide for Product Managers. Great list! We created a list of product managers from different companies and startups — and scanned their Twitter profiles for book recommendations. Books for Product Managers. Marty Cagan, a longtime product executive for companies like eBay and HP, walks the reader through his hard-won insights about how to identify when you’ve got the right product and when you don’t. Steve- I agree; for me, Lean Startup is more readable than Four Steps. Why it’s great for New PM’s: Where The Product Book focuses on the hard skills and methods for each step of the Product Management cycle, Building Digital Products helps new and aspiring Product Managers … -What Customers Want These different experiences and settings usually make us better in future roles, even though they may seem irrelevant. Books simply reach us in a way no other media format can, due to the length of time we spend with them, and their ability to explore and explain things in greater detail., – Getting Real by Basecamp folks – one of the best reads for PMs, developers and designers – all alike �沽� Books provide a unique opportunity to spend some quality time with a subject and escape the daily rat race. Here are the books that I've found most helpful in my career as a product manager. Product Roadmaps Relaunched by C. Todd Lombardo, et al. True product management is a process of innovating, continually learning, and continually adapting. at Psychology and behavior often take a backseat to sexy technical solutions and slick user interfaces. Thanks for the list! Thanks, Steve! But being a versatile individual contributor is also why we’re so valuable to the organizations we work for. And guess what? I’m looking for a product management process book to help build the product management processes within a physical B2B Industrial products market space where they currently don’t have one. Read →, Change is hard. -Checklist Manifesto, Further afield from product management specifically: There's a problem loading this menu right now. We stated in our Do the Work! Thanks, Charles. Through … The book offers valuable lessons for product managers about developing an effective product roadmap, adequately equipping your support teams (which few businesses do, even today), properly implementing agile, etc. Some of these might be a little dated now, but to start you can’t go wrong with: Prime members enjoy FREE Delivery and exclusive access to music, movies, TV shows, original audio series, and Kindle books. It窶冱 an uphill battle against the familiar, the routine, complacency, and inertia. 4. It focuses on how businesses can develop products that make that rare and challenging leap from cool novelties for a small group of early adopters to full-blown mass-market successes. As Charles said, Hooked is definitely a must read! Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte It forces you to ask yourself if you are stuck in research mode, waiting for more data. I just received _Product Leadership_ ( and it’s outstanding. And, I’ll be adding the unread books from above to my list of PM books:, Thanks, Joshua! 2. Thanks! We don’t take a big step back and ask ourselves “why” we’re making them too often. We researched the best options, including books for new managers to books for HR managers. Delivering Happiness – Tony Hsieh The book continues by explaining how Basecamp makes bets on these projects and then empowers the teams to deliver them autonomously. I’ll have to look for your quote in Analytics at Work. And no matter how brilliant your product’s strategic vision, how well you’ve thought through the details of the execution, you will have a difficult time earning the buy-in and enthusiasm of these audiences if you present it in a flat, boring or convoluted way. offers some fantastic strategies for these as well. Strategy and leadership. Specifically, Pressfield warns that as valuable as research is, it can also turn into a stalling way窶背hat the book describes as “The Resistance.”. Do the Work! Written by the founders of web development company, 37signals, this is one of few product development books that distills concepts we too often take for granted.

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