One major disadvantage of branding is the expense. Product Review: Allen Edmonds Rogue Cap-Toe Bluchers, Product Review: Randolph Engineering Concorde Sunglasses, Watch Review: Invicta Pro Diver (Two Years Later). Save my name, email, and website in this browser for the next time I comment. In any case, I wouldn't put too much stake in brand logos alone if you want to impress others. Nevertheless, they do give intriguing results about how our behavior is unconsciously affected by brand logos. It's similar to basketball MVP, one bad pass can led to losing the game and you're no more perceived as MVP. For the brands here is key to gain the and maintain the trust with their customers. It got pretty hot and muggy there in the summers, so polo shirts offered a way to stay cool and still look pretty sharp. The second thing to consider has to do with the second reason for high-priced branding, i.e. Create Confusion. it took lots and lots of time sifting through items to find what i wanted. There are so many similar products and services that are used for same cause and for satisfying the same customer needs. Often the brand marketers calculate the ROBI (Return of Brand Investment) as they tend to predict and justify the brand development process. They are also taking advantage of our desire to showcase our wealth and status by slapping brand logos on the products. The disadvantages: If the two products that the brands are using to develop their co-branding strategy are entirely different or popular in different markets, the co-branding might be a total failure. It's hard to imagine I know, that's why branding helped many customers to prefer to use Coca - Cola while some other prefer to use Pepsi and so on. Consumers are often confused in in product selection on account of the methods … One company or brand might not be able to keep up. Branding is a powerful device that comes up in about every product on the market, and marketers put a lot of thought in to how their brand is perceived. Being an online-only brand, as the Zappos' of the world can attest to, can be quite lucrative. The answer is that these companies are taking advantage of our ingrained sense of higher price = higher quality. Now, could you get something of equal or even greater quality that costs less from a less notable brand? Another benefit to buying high-priced brands (with or without visible logos) is that they are probably of higher quality. Your email address will not be published. 1. At least when I was in college, they were the unofficial uniform of preppy frat guys (along with khaki shorts, boat shoes, sunglasses with croakies, and visors, but I digress). From very long ago, the big and strong brands as Starbucks started to use more minimalism design in their new and improved logo. Usually, school uniforms can be worn for a whole year or two. An example of this is Red Bull and GoPro partnering up for the “Stratos” space jump stunt. The potential new competitors will know that there is a strong leading brand and they may never make a decision to entry on the market. using it as a status symbol. Buying clothes from brands is expensive. 5. Luxury goods exemplify how irrational we can be. They allow parents to save on time and money spent on shopping for school clothes. Although different brands might be worn in some districts, some that may be associated with the wealthy class, the overall appearance of each student is similar. And yes I know they've opened retail locations. Is the Cast Iron Renaissance Due to...Smartphones? For most long sleeve button down shirts I would stray away from logos, as it makes the shirt less memorable and thus more versatile (plus if you wear a jacket the logo will be covered up anyway). In the previous article, we discussed various brand architecture types. We've often been told proverbs like "you get what you pay for." If you are still building your core wardrobe, then I would say buying clothes with visible brand logos should be low on your priority list. The customers always wanted products and services that are simple to use and they needs will be satisfied on the expected level. In pre-industrial days, this was pretty true, as most goods were hand-crafted, so the price of a good would be related to how much care the craftsman put into it, or how skilled the craftsman was. 4.Suggestions 4.1 Perfect the virtual fitting system The trouble with this is that it often involves a lot of research to determine if the quality is actually good, but being able to determine if products are objectively good isn't a bad skill to have. This reduces the barriers that poverty and wealth naturally create. I also have a theory that certain shirts such as solid color polos actually do look better with a brand logo, simply because it breaks up the monotony of the shirt and gives a focal point (something I learned from painting). When a brand becomes associated with a person or … Just be wary of certain historically good brands that steadily decrease their quality over time in order to increase their profits. Some people want to be doctors, rockstars or even astronauts, I want to be the owner of a clothing brand. David Walker, London Hello David, long-time ranter, first-time replier (to you). Monolithic brand (also known as Branded house): […] So what we were left with were better products sold at lower prices...but our brains couldn't really understand it, and they still don't. There are probably brands that you trust and brands that you don't, and the reasons for this can vary from perception to lessons learned "the hard way.". Whether or not you choose to wear clothing with visible logos, always consider the quality of the product first, and never buy things that you can't afford solely in an attempt to to impress others. Let's dive into the concept of branding and whether or not you should choose to utilize it in your clothing choices. Just imagine if there was no branding then all cold drinks would have been same? Science actually backs this up, too. That certainly sounds worth it to me. ... @Drtroubles- I think that one of the biggest disadvantages to buying a generic brand is that they don’t usually offer coupons for these products. After you create your account, you'll be able to customize options and access all our 15,000 new posts/day with fewer ads. There’s no point in buying something that you don’t like, so if you like the brand name item, go for it! “Every time a Brand is made, an angel loses its wings.” - Zuzu Bailey. 1599 Words 7 Pages. When you have an effective web presence, you can meet the needs of the entire world 24/7 and become an established global brand from a home office. If you have any comments and suggestions on these insights, or even better, you have more helpful insights, let's talk them here. Part II: Charts and Graphs, Things I Learned from Rush Lyrics: The Analog Kid, Why I'm Getting a Little Tired of "Pro-Introvert" Articles. If one brand can keep up with this demand, but the other cannot, then this outcome will drag down the reputation of both demands. Increases the Reach of Your Brand. THE ONLY REASON why customers will pay this premium price is the guaranteed quality. Which of these men looks more dashingly handsome? Even if we assume that high-priced branded items are of equal quality to lower priced items (with or without notable branding), there are still some things we have to consider before choosing whether or not to buy branded clothing, or other products. Why is it that so many people these days wear clothes that absurdly advertise the shop? Even with industrial mass-produced goods, cost can still be a factor in determining quality. Initially, it's finest to touch upon the most evident advantage of all, and that is the marketing facet that it provides a business. 3. Thus, although network marketing brings good prospects for brand clothing enterprises, the factors such as imperfect laws and regulations for network marketing to protect clothing brands hinder the healthy development of clothing brands [12]. For many goods, the fact that they were made by machines even made the quality better, as it took out the effects of human error. Branding is the process of communicating the value of your company and its products to a target market. With clothing, many unadvertised brands' pants and shirts look very similar to those of name brands, so more generic clothing may be preferred unless a very specific look is required. The customer response to a co-branding effort is usually positive from an overall perspective. This site uses Akismet to reduce spam. In some cases, brands may artificially increase price in order to take advantage of a phenomenon known as Veblen Goods, in which the desire for a product increases with its price. More financial sources. The biggest disadvantage of branding is that it involves huge cost because brands are not created overnight and companies have to spend huge sums on advertising and publicity. Changing the perception for the brand is hard. If I'm going to pay $90 for a shirt, people might as well know it, If you've ever shopped for clothes or cars or pretty much anything in your life, then you undoubtedly know how much a brand can affect the price and perceived value of a product. Nothing is perfect, though, and cotton clothing also comes with a few disadvantages. Now, I think this whole millennial idea of personal branding is a tad stupid, but it could be good advice nonetheless. Certain areas of branding require extensive monitoring, as well as posing high costs and certain risks. Veblen Goods exist because of our ingrained sense of quality. Designing a brand involves significant research, naming development, graphic design and brand identity integration, which aren't cheap. 3. When developing strong brand for your products and services, just be YOU! Wear whatever makes you feel good. The disadvantages of fast fashion include – not paying fair living wages to workers, poor working conditions, child labor, environmental destruction from hazardous chemicals, plastic-derived materials, and increasing amounts of water pollution and textile waste. Doing so seems counter intuitive to the laws of capitalism, why would people pay more money for a product that is objectively no better than a less expensive version? Absolutely. While branding creates distinct advantages, such as brand loyalty and recognition, branding also has disadvantages. Batsheva Hay, whose brand Batsheva recycles existing fabrics and produces clothes blocks away from its New York City headquarters, suggested that sustainable practices can only do … Opening a clothing and shoe store is an exciting event for the shop owner who has a sense of fashion. Some of your favorite T-shirts, jeans, sweaters, blouses and undergarments originated from the humble cotton plant because of its many advantages. An example would be Apple and Samsung charging a higher price of their smartphones than Sony and Huawei because customers have that brand image that Apple and Samsung have the best quality when it comes to smartphones. … Walk through the halls of a typical high school and these brand name logos can easily be found plastered on students' clothes. But … There are so many products and services there which are very similar and can be used for the same need and purpose. If you've already got your wardrobe essentials covered and you want a collection of bright polos with little horseys on them, go for it (assuming you have the financial means to do so). Also keep in mind that different social groups may be differently impressed by different brands. Let's explore how branding can be so effective and why it does not always give an accurate depiction of quality. The biggest disadvantage of branding is that it involves huge cost because brands are not created overnight and companies have to spend huge sums on advertising and publicity. Now, I think this whole millennial idea of personal branding is a tad stupid, but it could be good advice nonetheless. Most of the time, we like to go up a level, and buy something that is a little more expensive, not necessarily the most expensive, but just a perceived "step up" from the cheap stuff. 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